A catalogue buyers recognise
Sheets and hides, leather by the yard, shoemaking leather and bag-grade leather, each with its own page.
Case study · E-commerce
Nigerian Genuine Leather: taking a leather trade online
An online store for a leather trader who sources hides from northern Nigeria and holds stock in Onitsha and Aba, with honest grading, full prepayment and live chat.
- Client
- Nigerian Genuine Leather
- Industry
- Leather supply, e-commerce
- Stock held at
- Ochanja market, Onitsha, and Ariaria, Aba
- Our role
- Store designed and built end to end
The problem
A trusted market stall that couldn’t reach buyers
The business sources hides through Kano, Sokoto and Zaria and sells finished leather from two warehouses. It ran on WhatsApp broadcasts, market visits and word of mouth, so a shoemaker in Lagos or a bag-maker in Abuja had no way to see what was in stock, compare grades or buy with confidence from far away.
Buyers had been burned before by fake “genuine leather” and by photos that didn’t match the parcel. The store had to earn their trust before asking for a single naira.
What we built
A full store, not a brochure
Honest grading
Grade is a field on every listing, with real photos and plain notes on the material, including its flaws.
Full prepayment by Paystack
Every order is paid and verified up front, then sent by parcel delivery nationwide or collected free from either warehouse.
Live chat and WhatsApp
Buyers ask about thickness, colour and bulk prices before they pay, just as they would at the stall.
Operator dashboard
Products, orders, stock across both warehouses and customer conversations in one place.
Analytics the client owns
First-party analytics on what sells, what buyers search for and where they drop off.
Decisions
The choices that mattered
- Plain PHP 8 and MySQL. Fast on modest hosting, cheap to run and maintain, and no fragile build step. The margin stays in leather, not in cloud bills.
- Light pages for mobile data. Optimised images and very little JavaScript, so the path from seeing the leather to paying or chatting works on a mid-range phone with weak signal.
- Trust designed in. Grading, real photos, up-front payment and instant answers do the work that copywriting can’t.
Your store
Selling something people need to trust?
Start with what makes buyers nervous, and design the store to answer it before they pay.
Start a project
Tell us what you want to build
Send a short WhatsApp message with your idea. We’ll ask a few questions, then send a written scope and a quote in Naira.
